Flyers are the cheapest way to promote your business to a wide audience. These make a visual impact, not just on the first viewing but multiple times because unlike online advertising that don’t disappear. Perfect for cutting through the noise and captivating your potential customers. Fast delivery next day or same day.
Standard Flyers
Our standard flyers are cheap and come in a range of paper finishes. From 130gsm to 170gsm in silk, gloss, and even kraft papers.
Thick Flyers
Flyers with some weight to them. Unlike standard flyers, they do not crease as easily and give the impression of quality and feeling that it should not be thrown away but taken away.
Laminated Flyers
Go that extra step and make sure the impact your flyer makes is the same regardless of the weather or where your flyers have been. Your message delivered consistently.
Spot UV Flyers
Highlight parts of your flyer print with spot UV to make a visual impact that is hard to miss. Can be combined with matt lamination to make the ultimate contrast and impact.
Metallic Foil Flyers
Adding metallic foil to your print gives an extra level of luxury. Great for hospitality or special events and great to mix with hight valued goods or services.
Rounded Corner Flyers
Flyers with rounded corners can add extra durability and avoid damaged corners, especially with thick paper stock.
Die Cut Flyers
Die-cut flyers can be cut into any shape. Simply understated the impact these flyers can great leaving a lot of room for creativity and innovation.
Water Proof Flyers
Durable flyer made of waterproof and tearproof material. Perfect for flyers that can be reused such as restaurant menus.
Frequently Asked Questions
Flyers are used to promote products, events, and services, enhance brand awareness, and deliver important information in a cost-effective and direct manner.
Flyers are distributed via various methods, including direct mail, handouts in busy areas, in-store placement, door-to-door delivery, event distribution, and public spaces like bulletin boards.
For door-to-door campaigns, we collaborate with a network of distribution partners across the UK to ensure your message reaches its intended audience.
The cheapest material to print on for flyers is 130gsm gloss or silk. There is 115gsm silk but 130gsm is the most common material used.
- A7 = 74mm x 105mm
- A6 = 105mm x 149mm
- A5 = 149mm x 210mm
- A4 = 210mm x 297mm
The response rate on flyers is 1% but can go up to 5%. with a good design matched with a compelling promotion. Not only that but how and when the flyers are distributed. Just like any other advertisement you have to know your audience.
In comparison, digital advertisements have a response rate of 0.5% depending on the channel. So that is half of the response rate of flyer printing. The reason for this is with the digital advertisement you are competing with other ads and are only seen for a brief time.
There is no certainty on any advertising campaign but here is how you can calculate your return to work out if the campaign will work for you.
(quantity/response rate) = potential sales number
Sale number x goods or service price (you can take an average or lowest sale) = revenue
Print cost + design cost + distribution cost = Total cost
ROI = (revenue - total cost) / (total cost) then multiply by 100 to get a percentage
Example
5,000 flyer, Print cost £140, Design cost £50, Distribution cost £200, Product sale £50, response rate 1%
1% of 5000 = 50 x £50 = £2,500 revenue from campaign
2,500 - (140+50+200+50) = £2,060 / £440 = 4.68 x 100 = ROI of 468%
This means for every £1 you spend you get £4.68 back
Now the above is simplified to give you a general understanding if a campaign is worthwhile. You can increase your return by tweaking the amount you print to reduce per flyer cost and negotiating a lower price per 1k with the distribution company. Not only that but spending more time on the design and offering to increase the response rate can greatly increase your return on your investment. The cost of delivering the product or service is not included but if you factor that in it gives you a better understanding of how profitable the advertising will be.
